How do you prepare your logistics before Christmas?

The Christmas period represents a strategic moment for brands, with a major challenge: capturing attention and maximizing sales.. To achieve this, a solid and well-anticipated logistical organization is essential, especially in stores and more particularly with regard to merchandising and window management. Between the dispatch of decorative elements, coordination of points of sale and scenography, every detail counts. Discover our tips for optimizing your logistics before Christmas and ensuring a successful campaign.

I. Plan the logistics in advance for a successful Christmas campaign

The key to a successful Christmas campaign is careful preparation, started months in advance. Planning in advance makes it possible to coordinate all aspects of logistics, from the production of visual elements to their deployment at the various points of sale.

• Anticipation of logistics operations : Create a schedule that outlines the key steps in the production and delivery of communication items. This includes Christmas windows, communication materials, and decorative items.
• Uniformity of brand identity : Across your points of sale, whether they are own stores or wholesale corners (as in multi-brand stores such as Printemps or BHV), it is crucial to maintain a consistent brand image. Consumers need to be able to recognize your brand universe instantly, regardless of location.

II. Optimize the management of stocks and merchandising items

A well-orchestrated Christmas campaign also depends on the ability to effectively manage inventory and merchandising. It is essential to anticipate the specific needs for decoration, furniture and communication media and to ensure that they are stored in an organized and accessible manner.

• Anticipating merchandising needs : Identify the necessary scenography elements in advance: furniture, decoration, decoration, packaging, visual supports, etc. Sufficient stock makes it possible to avoid shortages and ensures that stores are equipped to meet customer expectations.
• Storage and accessibility of items : Centralized storage, with real-time visibility on inventory, can simplify window rotations. It also makes it possible to manage peaks in demand for decorative elements, thus avoiding last-minute delays. This is valid for Christmas but also for Valentine's Day or Black Friday.
• Reuse of decorative elements : For ecological reasons, more and more brands are reusing decors from one year to the next. Some, like Figaret, opt for modular furniture for their pop-ups, offering flexibility and durability in their layout while creating a distinctive design effect. This approach allows you to limit expenses while maintaining an elegant and consistent presentation.

For example, Figaret uses modular furniture that facilitates the organization of its merchandising elements. This system makes it possible to compose a multitude of furniture adapted to each pop-up, directly assembled in the warehouse, thus optimizing the storage and reuse of elements from year to year.

III. Effectively manage windows and pop-ups for a strong brand presence

The windows and The pop-ups are key elements of your visual presence during the Christmas holidays. Efficient logistics maximizes the impact of each store.

• Coordination of wholesale windows and own stores : Christmas windows in wholesale outlets (BHV, Printemps, etc.) and in own stores must be synchronized to maintain a strong brand identity. This means not only coordinating decor elements, but also ensuring that flagship products are highlighted in a consistent manner.
• Dispatch of decor elements : A robust logistics solution is required to ensure the distribution of merchandising items to each point of sale at the right time. In-store teams don't have time to waste preparing these shipments, so optimal coordination is crucial.

For some cosmetic brands, when there is no expert logistician in this field, temporary storage space is used to centralize decorative and scenographic elements. The marketing teams select the items, prepare them into kits and organize the dispatch to ensure that the windows are set up quickly and efficiently in each store.
_{Victor Deroure, Luxury & Cosmetics Vertical Sales Manager}

IV. Stockoss: A key solution to industrialize and simplify Christmas logistics

Stockoss is positioned as a strategic partner to support brands in the logistical management of the Christmas period. By centralizing the storage and dispatch of merchandising items, Stockoss offers a turnkey solution for smooth and stress-free management.

• Centralized management and real-time access : Thanks to real-time storage and monitoring solutions, Stockoss allows merchandising teams to know the status of their stocks at any time. This facilitates quick rotations, with a clear view of the items available.
• Automated and scheduled dispatch : Stockoss proposes to schedule shipments for each point of sale, allowing stores to receive decor items on time, without errors or delays. This greatly simplifies the management of pop-ups and showcases.
• Fast and optimized transport : Teams can easily plan the transport of decorative and merchandising items to each point of sale, ensuring that everything is delivered at the right time and in the right conditions.

Conclusion: Anticipate for a successful Christmas with fluid and organized logistics

The success of a Christmas campaign depends on a precise and anticipated logistical organization. From the preparation of visual elements to their dispatch at the points of sale, each step is crucial to ensure a customer experience that meets expectations. With a centralized logistics solution like Stockoss, brands can focus on their creativity and strategy, while being assured of a smooth and smooth execution.

Ready to optimize your logistics for Christmas? Find out how Stockoss can help you in every stage of your campaign and offer your customers an unforgettable brand experience.