Adopt green logistics for the management of your advertising and trade marketing materials, POS displays and goodies.

Our societies have only recently become aware of the deleterious effects of the perverse cycle: overproduction — overconsumption — over destruction. Whether it's about the planet, its climate, or human exploitation in developing countries, our practices have begun to evolve. We are slowly and with difficulty entering a world with more virtuous behaviors. This concerns all of our actions, from the most important to those that may seem more anecdotal. The management of advertising and promotional materials for POS and Goodies is an integral part of this. Its ecological footprint is far from being negligible. So how to combine waste reduction, cost optimization and ecological management of stocks in this area? It is precisely in this field that Stockoss, with its innovative logistics solutions, can provide you with solutions.

Why is the sustainable management of advertising and promotional material, POS materials and Goodies, a necessity today?

It is estimated at 100,000 tons of waste generated each year by PLV in our country. Certainly, compared to the 300 million tons of products discarded annually in France (Number 2021), this may seem marginal. But it is it is up to everyone to do “their part”, Alone combining all of our actions can improve the situation. Especially since, of these 100,000 tons, the vast majority (80%) are incinerated or buried.

This does not, of course, call into question the usefulness of Point of Sale Advertising and Goodies: they are part of marketing strategies that are essential for the proper development of shops and businesses. However, they are currently still equipment with an ephemeral lifespan even though it could be otherwise. According to estimates, 30% of POS would be thrown away before even reaching distribution channels ! And the average time of use of a POS would not exceed 15 days.

Is such a short life cycle still sustainable today? Ne Can sustainable management and logistics of these products be envisaged, not only for simply respond to anti-waste measures, but also for optimize marketing costs ?

What are the main environmental challenges in managing advertising and promotional materials for POS and Goodies?

The massive production of advertive-promotional material, POS and Goodies is still contributing to a destructive economy, generating, among other things, a significant carbon footprint. Most PLVs are made from non-recyclable materials: non-recyclable plastics, composites, toxic inks and chemicals, etc. Once discarded, this waste often ends up in uncontrolled landfills and in the oceans. Moreover, the planet's resources are not endless; continuing to extract them—for example, the oil from which plastics are made—accelerates their disappearance. Finally, both the production and the incineration of these materials are directly responsible for climate change.

This puts all the actors involved in POS and Goodies facing several challenges that must be met:

• La traceability : how can a company quickly recover existing materials for a POS, and know their condition? Sustainable POS management must include traceability solutions for ensure that these products do not become premature waste.
• La reuse : is it always essential to design new materials for each marketing campaign of a brand or store? Can't we consider using all or some of the tools from a previous campaign? The ball is in particular in the court of marketers, of those who design marketing strategies.
• La waste management : developing a waste management policy means starting from the beginning, i.e. from the very design of the products. The use of recyclable and non-toxic materials is a prerequisite for the management of end-of-life products. Ecodesign takes this problem into account.

The three major assets that justify the adoption of sustainable management of your advertising and promotional materials, POS and Goodies

The effort to adapt its POS and Goodies policy to environmental imperatives seems almost trivial compared to the benefits it produces.

1. Substantial savings

Sustainable management of advertising-promotional material, Goodies and POS material above all allows a reduction in costs on many workstations. Producing durable and reusable materials pays for itself from the second use. In addition, a efficient logistics of POS and Goodies contributes to the sustainability of these marketing tools, making it possible to avoid overproduction, unused products and unnecessary trips.

2. A step ahead of regulations

Environmental regulations are legitimately becoming more and more stringent, requiring businesses to adopt more responsible practices. Implementing sustainable management of advertising-promotional material, POS and Goodies gives you a definite advantage:

Not only will your business not not subject to fines or sanctions for lack of conformity,

But in addition, by always being one step ahead, she will not have no need to act urgently to respond to new measures. Anticipating also means better planning and saving.

3. A better brand image

Finally, adopting sustainable management improves the company's image. Consumers are more and more sensitive to the environmental footprint of brands A company that adopts eco-responsible logistics for the management of its POS and Goodies strengthens its reputation and positions itself as a player committed to the environment. 

How can we adopt more sustainable management?

Everything happens in advance. Before designing materials for POS and Goodies, it becomes essential to ask 3 questions, the 3 Rs.

1. How to reduce?

30% of advertive-promotional material, POS and Goodies are never used and go directly to the landfill: is it inevitable? Among the reasons explaining this phenomenal rate, we find the unsuitability of POS displays for retail areas, the modification of a marketing campaign when the production of POS displays has already begun, a dissatisfaction with the material produced and which does not perfectly correspond to the expectations of its designers... In a large number of cases, These are incidents that could be avoided by better finalized prior preparation. The more you anticipate, the better you adjust!

2. How to Reuse or Repair?

A display, a totem or a banner, for example, have a very short lifespan, the duration of the marketing campaign. As soon as it is completed, the physical advertising and promotional materials are put back in a warehouse, forgotten and then eliminated during an inventory, or directly discarded. It would be much more appropriate to Starting from the state of POS stocks, identify the tools that are easily reusable for a new campaign, and put them back into the circuit. This requires precise and agile logistics.

As for more technical equipment, backlit screens, interactive terminals and others, the objective is the same: make them last as long as possible, by maintaining them, storing them in a protective manner, and repairing them where appropriate.

3. How to Recycle?

Here too, it is necessary to intervene before production. The best way to limit waste and to properly recycle what's left is to think at the very moment of designing the equipment. Ecodesign consists of:

• Choose manufacturing processes that generate as few losses as possible ; for example, in terms of POS and Goodies, select a service provider whose procedures are economical in materials, and who is capable of fully recycling scraps;
• Use recyclable materials, manufacturing processes which make it possible to disassemble the equipment in order to sort the most efficiently,
• Insure the products A second life,
• Guarantee an rComplete recycling at the end of the life cycle.

How Stockoss meets sustainability challenges in the management of advertising and promotional materials, POS and Goodies

At Stockoss, we can help you meet these challenges and make your POS and Goodies campaigns responsible and sustainable events. Our model is transforming BtoB logistics by relieving companies of its complexity and burden, while leaving them in control of decisions and monitoring operations. Our commitment to preserve the planet has led us to implement processes with a lower ecological footprint. In this way, we can provide you with our expertise and skills throughout the supply chain.

We help you reduce the waste of your POS campaigns

One of the great strengths of Stockoss lies in its ability to optimize the management of your POS and Goodies stocks. No need to produce your equipment in excess in fear that some of them will not reach their destination or be damaged. before delivery. Our inventory and flow management software provides an accurate view of stocks and prevents you from storing Goodies and POS materials that are no longer up to date. We transport all unusable products to associations that can recycle them or, if they are at the end of their life cycle, to waste disposal centers. In addition, our partnerships with numerous warehouses selected by us throughout the country guarantee complete deliveries, at the right time, of equipment in good condition.

We collaborate to reuse unused POS and Goodies

Stockoss makes it easy to reuse and repair POS displays. Our platform offers advanced traceability of your items, to which you have permanent access. It is thus possible for you to know the status of old POS equipment in real time. For tools that need repair or refreshment, no problem: we can, under your control, move them to the service provider of your choice to restore them to their former glory! It not only allows you to extend their lifespan, but also reduce production costs new POS. Our services go up to assembly and disassembly of your equipment in store, made by professionals that respect its integrity. 

We reduce CO2 emissions on the roads through logistics optimization

Stockoss's numerous partner warehouses and transporters cover the entire country. Thus, by using this distribution wisely to store your POS materials and Goodies, it is possible to greatly reduce the number of kilometers to travel and CO2 emissions. Our platform makes it possible to optimize the organization of storage and deliveries. Likewise, we expect our transporters of practices with a lower ecological footprint : electric or hybrid vehicles, energy-efficient driving... Likewise, with regard to urban logistics, we favor partnerships with companies from “zero emission” delivery.

Conclusion: Stockoss, your partner for sustainable and efficient logistics

The sustainable management of POS and Goodies is not only a major environmental imperative, but also a winning strategy for businesses. Thanks to its innovative and eco-responsible logistics solutions, Stockoss helps you to rreduce the ecological footprint of your marketing campaigns while optimizing their costs.

Based on a vast network of warehouses and carriers and on optimized management through an OMS, the software for managing stocks and flows, intuitive and simple to use, Stockoss is positioned as a key partner for companies wishing to integrate the advantages of sustainable POS logistics into their operations. With us, you will be able to nnot only responding to current environmental challenges, but above all preparing you for tomorrow's sustainability requirements.