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How to move from logistical congestion to smooth trade marketing management? ASUS did it! Take a look behind the scenes of this successful transformation with Stockoss.
Managing marketing and advertising materials is often a major challenge for major brands. ASUS, the world leader in PC computing, experienced this before radically transforming its approach with Stockoss. A look back at a success story that now inspires many companies.
A problem common to many brands
“With saturated spaces and pallets cluttering the entrance to the headquarters for several days, logistics management became a headache for our marketing teams, which was not the priority.“, says Leslie Cuynat, Head of B2C Marketing France at ASUS. A familiar situation for many businesses: furniture scattered among manufacturers, POS cluttering the premises, and marketing teams diverted from their essential missions.
A transformation initiated by innovation
Laurent Bonnet, CEO of Stockoss, recalls:”ASUS was the first customer to join Stockoss for a need in advertising and promotional logistics. We were then competing against their historical partner and leader in the sector. ASUS has chosen novelty and innovation by opting for the Stockoss solution. We are very proud to participate in the promotion of the brand.“
This trust in Stockoss has resulted in a profound transformation in ASUS' logistics management. The company now has a centralized storage space of 250m² managing more than 200 references of marketing materials.
Concrete results that speak for themselves
The transformation is particularly visible in the daily lives of teams. Justine Penot, Consumer Marketing Manager at ASUS, testifies:”With Stockoss, I check my stock once or twice a week on the app. This allows me to follow up on the receptions and to know precisely the quantities remaining. Based on this information, I am adjusting my budget for the production of new goodies and POS.“
The benefits don't end there. “These tools are essential for our sector managers, who use these goodies during their in-store events to boost relationships with sellers and strengthen our commercial presence. Stockoss allows us to deliver our goodies, POS and other items to our sector managers everywhere in France“, she adds.
A solution that extends beyond the technology sector
The success of ASUS shows that the digital transformation of trade marketing logistics is not restricted to the technology sector. Whether for mass distribution, luxury, or the automotive industry, the challenges remain similar: centralize stocks, optimize distribution and free marketing teams from time-consuming tasks.
More sustainable management of marketing resources
One of the most remarkable aspects of this transformation is its impact on sustainability. Increased visibility on inventory allows for better use of resources and a significant reduction in waste. “The Stockoss application gives me a detailed view of the remaining quantities, with access to product photos, which makes it easy to manage the stock without having to remember each name“, highlights Justine Penot.
Discover the entire customer case
Does this success story inspire you? Learn all the details of ASUS's transformation in our full customer case. There you will find detailed information on:
- The implementation of the solution
- Technical challenges met
- The numerical results
- The complete testimonies of the teams
Download the complete customer case to understand how Stockoss can transform your trade marketing logistics, just like we did for ASUS.
Would you like to know more about how Stockoss can adapt this solution to your specific needs? Contact our experts today for a personalized demonstration.
A world leader in computing, Asus has redesigned its promotional logistics with Stockoss. By centralizing its stocks of POS, goodies and furniture, Asus has gained in efficiency, freed up space on its premises, and offered its teams a flexible and digital tool to simplify their daily lives.
