Stockoss is strengthening its partnership with La Nouvelle Garde for the opening of the Brasserie des Deux Rives in Lyon, offering a centralized logistics solution that simplifies the national expansion of the catering group.
Stockoss, an innovative player in BtoB logistics and the catering group La Nouvelle Garde announce the renewal of their logistics partnership on the occasion of the opening of the Brasserie des Deux Rives, in Lyon.
Logistics: an essential link for actors in the CHR sector
After successfully supporting the opening of Brasserie Campion (Lille) and ensuring the daily logistical management of the group's five Parisian establishments, Stockoss strengthens its role as a key partner in the development of La Nouvelle Garde.
Furniture, decorations, glassware, consumables are all elements whose supply and immediate availability are strategic for hotels and restaurants.. The launch of a new establishment involves fine and local logistics. The maintenance of establishments requires reactivity and availability of stocks. These challenges, at the level of a group such as La Nouvelle Garde, are multiplied by the number of establishments under management, their layout on the territory, and the thousands of seats served there every day.
Stockoss, a major player in this logistics called FF&E Furniture, Fixtures, and Equipment and OS&E (Operating Supplies and Equipment), offers a logistical and technological solution that convinced La Nouvelle Garde to renew its confidence.
A tailor-made logistics solution for the CHR sector
Timothée Tixier, Sales Director of Stockoss : “This collaboration perfectly embodies our approach: to offer CHR actors an agile, centralized and 100% online logistics solution. We allow groups like La Nouvelle Garde to focus on their core business while maintaining total control over their operations.”,
Alice Guillemin, F&B Manager at La Nouvelle Garde : “The real added value of Stockoss lies in the entire supply chain that it optimizes, including referencing, product visibility and delivery management. Delegating this responsibility to Stockoss is truly liberating.”
The Stockoss solution: local and global at the same time
Stockoss has designed an offer for Nouvelle Garde that perfectly meets their needs for reactivity, availability and visibility of stocks, on a national scale.
- A logistical space of 200m² in Île-de-France dedicated to Parisian brasseries,
- Two remote logistics centers, in Lyon and Lille,
- One digital platform allowing multi-site management in real time of stocks and flows,
- A service of delivery to and from Stockoss warehouses and inter-establishment.
Lyon, a highly anticipated opening
The Brasserie Des Deux Rives, managed by chef Céleste Martin, opened its doors on April 4, 2025. It offers 100% homemade, seasonal, local and French cuisine, faithful to the DNA of the group, which now has 8 establishments in France.
Thanks to Stockoss logistical expertise, La Nouvelle Garde can focus on what matters most: offering an exceptional gastronomic experience in an avant-garde design setting, while calmly pursuing its national expansion strategy.
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About Stockoss
Stockoss is a French company specialized in the digitalization of BtoB logistics. Thanks to its technological platform and its network of logistics partners (warehouses and carriers), it simplifies storage, inventory management and distribution for CHR companies (Moma Group, Hotel San Régis) and several hundred retailers.
About La Nouvelle Garde
La Nouvelle Garde reinvents the experience of traditional brasseries by merging spaces with a design that is both warm and refined with simple and refined gastronomy, celebrating local French products. The group now has 8 establishments in France, including Brasseries Bellanger, Dubillot, Dubillot, Martin, Des Prés, Charlie, Campion, Barbotin and now Des Deux Rives in Lyon.
At the heart of gastronomic dynamism, Nouvelle Garde is distinguished by its expanding network of breweries. Faced with the logistical challenges inherent to this growth, the collaboration with Stockoss, an innovative logistics facilitator, marks a strategic turning point.
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