Logistical keys and strategies for opening a pop-up store

More and more retailers are choosing to open a pop-up store. The principle is simple: set up your brand in a temporary point of sale, for a short period of time, from a few days to several months. The idea is to surprise the consumer by creating a unique and entertaining experience over a limited period of time. While the concept of pop-up stores has existed for a long time, it has been reinvented over the years. It has now become a real marketing asset for a brand that creates, by this means, a kind of ephemeral buzz in order to surprise its customers and attract new ones by allowing them to test and buy their products in places where they usually cannot. Today, the pop-up store has successfully established itself on the retail market.

A pop-up store for what purpose

For a successful pop-up store, it is important to define your goals in advance. Product launch, market test, increase in brand awareness or the possibility of finally showing your products to the general public physically... Whatever the reason for opening your ephemeral point of sale, you must always keep it in mind in order to properly determine your positioning and your retail strategy.

Finding the right location

The choice of location is an essential element. The right location will largely depend on your target audience. Once you have identified her, you can then search for places she is used to going to. The characteristics of the site in terms of foot traffic should not be overlooked. It is one thing to find a place with an unbeatable rent but if it is in a deserted area, you are not likely to attract a lot of visitors! The same goes for accessibility. The more accessible your store is by car, thanks to nearby parking spaces, or by public transport, the more people will go there.

Also, don't forget the accessibility of establishments open to the public (ERP) to people with disabilities.

Surround yourself with good logistics providers

After the objectives and the location, the logistics and layout of your pop-up store are other decisive points to take into account in your budget. In addition to renting space, furniture and decoration are important factors of expenditure. You will surely want a store that reflects your image, that attracts the eye and makes you want to enter. It should reflect the DNA of your brand while arousing the curiosity of future customers. For this, you will need furniture, accessories and decor. A pop-up store is by nature ephemeral, so it's the perfect opportunity to have a bit of fun and create an unusual space. Be daring, do not hesitate to put your creativity forward to offer an incomparable experience.

You are forced to open your pop-up store in order to sell your products more. But without sufficient stocks, there is little chance of succeeding! Watch carefully to choose a trusted logistics provider who will be able to manage inventory and merchandising.

Stockoss, an innovative logistics facilitator, allows you to have real-time access to your furniture stocks and other merchandising elements via its intuitive online platform. You thus save time and resources with simplified and centralized processes. From Future did not hesitate to call on Stockoss to optimize the furniture logistics and the merchandising logistics of its pop-ups and points of sale.

Sustainable logistics: a key challenge for pop-up stores

Sustainability has become a major concern for brands wishing to be part of an eco-responsible approach. The logistical management of pop-up stores is no exception. By adopting sustainable practices, brands can not only reduce their environmental impact but also optimize their operations and improve their brand image.

Figaret uses, for example, modular wooden planks to create adaptable and interchangeable furniture. Thanks to Stockoss, these pieces of furniture can be assembled and disassembled according to the specific needs of each pop-up store., allowing efficient reuse and a reduction in costs and ecological footprint.

As for From Future, the brand optimizes the management of its furniture and decoration inventory thanks to the Stockoss platform. This approach allows reuse the same furniture several times for different pop-up stores, thus reducing waste and logistics costs while maintaining flexible and responsive logistics

The importance of a good communication plan

A creative marketing strategy will be decisive in the success of your pop-up store. Increasing its visibility and ensuring its promotion will attract a maximum of visitors. To do this, communicate in advance about its openness and the concept using a well-oiled communication plan. You can use several channels to achieve your goals: press, social networks, partnerships with influencers, advertising... You can even organize an event, launch party or other, to which you will invite your most loyal customers. Stockoss is also the ideal partner for your event logistics and offers you the best solutions to make your events a success for sure! Our logistical expertise allows you to push the limits and offer an ever greater experience to your consumers.

The customer experience at the center of your concerns

That's it, your pop-up store is almost ready to open its doors! Have you thought of everything for implementation and management on site ? You will need a competent partner for the installation of your store, your products and the necessary stock. For more flexibility and responsiveness, Stockoss offers you a complete “White Glove” service ensuring the assembly and dismantling of your stands and shops while respecting the identity of your brand and making your point of sale attractive. Our service also includes the delivery of your products to the address of your choice.

With Stockoss, you can focus on what's most important: the customer experience. Thanks to fluid and professional logistics including dynamic management of your stocks, accurate and always on time deliveries, and delivery options that can be adapted according to the specificities of your brand and your distribution needs, Stockoss accompanies you in all stages of your point of sale logistics. Our vast network of warehouses and partner carriers offers flexible logistics adapted to your needs. With 95% of delivery errors avoided by using our solution, you have the assurance of a high quality customer experience. And what better way to talk about your business and increase your sales than happy customers?

Opening a pop-up store can be beneficial for your brand on many levels: boost your sales, reach new customers, increase your visibility, test the local market... The advantages are numerous provided you have a strategy that fits perfectly and that you surround yourself with the right service providers. For centralized and simplified logistics, call on Stockoss. From stock management to the distribution of your products in France and abroad, including event management, we offer you the appropriate solutions to optimize your supply chain and meet your needs as well as those of your customers.